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Partnership Models

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Model 1: Standard SaaS App Service

After a standard SaaS app service product is published on DingTalk, it can be promoted in the following two ways:
  • App Market Promotion: If you already have an app product or plan to develop one, and you have a clear business model that meets the DingTalk App Market publishing standards, you can publish it to the App Market for promotion after passing the review. Once the app is published, customers can search for, view, install, and purchase the app in the DingTalk App Market.
  • Own-Channel Promotion: If you already have an app product or plan to develop one, you can use the API provided by DingTalk to generate an offline promotion QR Code, and promote the app through the service provider’s own channels or channels outside DingTalk (such as external advertisements or third-party official websites). Customers can install the app by scanning the QR Code or clicking the link.
Important Own-channel promotion is subject to a Strict review. Before onboarding, join the service group below to consult and confirm the details before submitting your onboarding and development requests, so as to avoid failing the review after development is complete. The following figure shows the process for publishing an app to DingTalk: The process above describes the overall flow from onboarding, app development, and app product creation to product publishing for product solution providers. For the most basic integration, you only need to complete Transaction Information Push Integration. For the complete detailed process, see App Publishing Process. Note If you need additional extended features, refer to App Market Open Capability Integration to integrate them on your own based on your business needs.

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Model 2: Customization Service

After becoming a DingTalk product solution provider, you can use the data APIs and resources of the DingTalk Open Platform to provide personalized, project-based development or integration for DingTalk users. For example: customized Workbench, customized system integration, and other technical development services.
  • Authorize a Service Provider to Develop an Internal App
  • Authorize a Service Provider to Develop a Workbench

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Common Materials for Onboarding as a Service Provider

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DingTalk Organization Premium Authentication

  • Business license of the organization
  • Legal representative and their ID number
  • Authentication authorization letter (Download it on the DingTalk OA Admin Console > Organization Premium Authentication page)
  • Note: Premium Authentication for some DingTalk organizations has been upgraded to annual review authentication (paid). Complete the annual review authentication as prompted on the authentication page.

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Onboarding Application

  • Business license of the organization (original or copy with an official seal)
  • Contact information and email of the business owner (does not need to be the legal representative; a DingTalk business owner is sufficient)
  • Authorization letter (must bear the organization’s official seal; click here to download the template)
  • App product introduction proposal (PDF document recommended)
  • Front and back photos of the contract signer’s ID card
  • Company Alipay account

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App Publishing Admission Review Standards

  • Clear introduction to the app product positioning
  • A clear and well-defined transaction model and pricing specifications
  • App transactions must be integrated with DingTalk Note Transaction payments enter the Alipay escrow account opened by the service provider during onboarding.
  • Personnel to handle online services
  • Ability to serve business nationwide
  • All app experience review items meet the standards
  • The DingTalk Index score of the ISV’s DingTalk organization is ≥ 1,000
  • Completed deep co-creation with at least 3 customers and provided deep co-creation reports for 3 customers
  • If the app is published to the App Market, it must also meet: in the past 6 months, the number of DingTalk paying customers ≥ 10 and GMV ≥ 100,000, or the number of paying customers ≥ 3 and GMV ≥ 500,000. (Business travel category: GMV generated on DingTalk in the past 6 months ≥ 20 million)
Note: The admission review standards were updated and took effect in April 2025. Important Own-channel promotion is subject to a Strict review. Before onboarding, join the service group below to consult and confirm the details before submitting your onboarding and development requests, so as to avoid failing the review after development is complete.

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Product Solution Provider Admin Console

The following figure explains the Product Solution Provider admin console.

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Support and FAQ

If a product solution provider (formerly app service providers and customization service providers) encounters problems during onboarding, publishing, review, rule operations, settlement, and other processes, we recommend first reading the Help Center documentation for guidance.
  • For technical issues, consult the Development Assistant in the lower-right corner of the Developer Console.
  • If the Help Center documentation cannot resolve your issue, scan the QR Code below to join the Open Platform operations FAQ group. After joining, read the group announcement first. Note Use DingTalk to scan the QR Code below and select the corresponding onboarding organization to join the official support group.