Lingxi Games: How DingTalk Docs powers a billion-player gaming IP through better collaboration | Cheese Talk

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🧀 Live session recap

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🧀 About Lingxi Games

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Lingxi Games is the gaming brand of Alibaba Group. Lingxi Games operates globally with an integrated R&D-and-publishing model, focuses on premium quality, builds blockbuster titles, and prioritizes player service. Romance of the Three Kingdoms: Strategy Edition 🔗 Visit official website Romance of the Three Kingdoms: Fantasy Continent 🔗 Visit official website Land of the Wind 🔗 Visit official website Travel Frog: China Tour 🔗 Visit official website

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🧀 About the Cheese Host

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Hi everyone, I’m Qingzhou. I currently lead organization development and digital transformation initiatives at Lingxi Games, Alibaba Group. My journey at Alibaba:

• HR Business Partner at Tmall
• Organization Development at Group level
• Organization Development at Lingxi Games

How I see the gaming industry: Gaming is gradually moving beyond its traditional, narrowly defined image to become a unique industry that combines “creative content + engineering technology.” It is increasingly attracting cutting-edge technologies, serving as a testing ground for technological innovation, and continuously creating new value and possibilities. As gaming technologies advance and our perceptions evolve, gaming will integrate into more economic and social scenarios, unleashing greater technological power and richer value, and becoming an essential piece of the digital landscape in people’s everyday lives. 💡 Agenda

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Background: 🧀 Industry context: Industrialized collaboration is a major challenge in gaming 🧀 Company context: Why Lingxi Games rolled out online collaboration company-wide and embraced knowledge management Approach: 🧀 How Lingxi Games tackled these challenges Practice sharing: 🧀 Romance of the Three Kingdoms: Fantasy Continent: How overseas projects achieve efficient collaboration with DingTalk 🧀 Romance of the Three Kingdoms: Strategy Edition: How to use DingTalk Knowledge Base for efficient collaboration 🧀 Rollout experience: How project teams quickly drove company-wide DingTalk adoption

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🧀 Industrialized collaboration is a major challenge in the gaming industry

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In gaming, user demand for content typically grows much faster than production capacity, putting creative and R&D teams under constant version-release pressure. As a result, “content production management” is a difficult yet critically important discipline. Generally, game content production is managed through project schedules and pipelines. From the birth of a creative idea to the launch of a release version, the cycle usually takes 1 to 3 years. For a game producer, the biggest challenge is producing high-quality content efficiently within a fixed, limited timeframe while coordinating every step of the upstream and downstream process to clear each milestone. There’s a popular saying in the industry: “Game development is dancing in chains within a process.” It’s also a consensus that the engineering management and technical implementation difficulty in gaming is even higher than that of typical internet products. Therefore, gaming may be one of the most collaboration-intensive industries. When it comes to competitive advantage in gaming, it is — and can only be — “the ability to consistently produce great content.” Behind this lies a full set of creative standards, toolchains, processes, and collaboration mechanisms. The bar for game R&D is therefore very high.

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🧀 Why Lingxi Games rolled out online collaboration company-wide and embraced knowledge management

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In recent years, the gaming industry has been shifting toward “premium content.” To support efficient and stable creative output, building “industrialization” capabilities has become a shared focus for mid-to-large gaming companies, with each iterating or even rebuilding their R&D processes. Componentizing features and systems, avoiding reinventing the wheel, improving development efficiency, and reducing labor and time costs have all become key priorities. Industry division of labor is becoming more specialized, and the production chain is becoming more mature. Recently, Lingxi Games defined its own “industrialization” goals, aiming for continuous progress in both efficiency and effectiveness across processes, standards, tools, talent, and resources. Steady industrialization helps products and capabilities explore new possibilities more efficiently. After internal review, we found there was still room to improve our industrialization efforts.

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Challenge 1: How to improve collaboration efficiency across project stages

Before:

• Different tools and roles across the R&D pipeline often led to fragmented information and disconnected workflows.
• Friction in collaboration affected overall efficiency.
• Inconsistent communication standards reduced efficiency.
• Delayed information sync affected decision-making.

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Challenge 2: How to make tacit knowledge explicit and help more people grow

Before:

• Headcount growth made it harder to maintain a consistently high-performing team.
• Traditional working models are limited by the ceiling of individual intelligence — wisdom is locked in individuals, and even top performers can only help the team to a limited extent.
• It was hard to learn from others’ accumulated experience day to day.
• Experience and knowledge stayed with individuals rather than the collective.

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🧀 How Lingxi Games tackled these challenges

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After comprehensively reviewing and comparing existing tools at Lingxi Games, internal Alibaba Group tools, and other collaboration and engineering tools on the market, in 2022 we launched a digital transformation project built on the DingTalk product suite as the collaboration foundation.

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🧀 Practice 1: How Romance of the Three Kingdoms: Fantasy Continent uses DingTalk for efficient overseas collaboration

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Scenario 1 — Overseas collaboration: Use Quick Meeting and AI Minutes for efficient meetings between domestic and overseas teams

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Online collaboration

Background: In 2022, due to the pandemic, the team worked almost entirely online.

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😵 Pain point 1

The publishing team holds many daily meetings (for information alignment and business decisions).

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✅ Solution

→ One-click online meetings from Events — participants can join the Room directly.

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😵 Pain point 2

Publishing meetings carry a lot of information, and online Call quality cannot be guaranteed.

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✅ Solution

→ Hosts can use the Record feature in DingTalk meetings, which saves to the cloud and translates into a complete Chinese transcript. The Caption feature provides Live Transcription of Chinese content on the meeting screen. → Automatically captures specific spoken content from each speaker along with screen content. → After the meeting ends, AI Minutes are automatically generated and pushed to the Host.

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😵 Pain point 3

The publishing team handles a lot of Data, and online meetings risk information leaks.

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✅ Solution

→ Enable Screen Watermark in DingTalk meetings — every participant’s screen automatically displays the watermark, significantly reducing risk.

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Offline collaboration

For offline meetings, the same pain points have slightly different solutions.

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😵 Pain point

Many offline meetings with large amounts of information.

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✅ Solution:

→ Enable AI Minutes for key meetings — Supports real-time speech-to-text. — Supports importing self-recorded audio. — Supports voice-print recognition to distinguish Users, making it easy to trace information Sources.

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Scenario 2 — Overseas communication: Use DingTalk’s quick translation for multilingual communication between domestic and overseas teams

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Scenario 3 — Knowledge accumulation: Use DingTalk tools to efficiently classify and accumulate project materials

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😵 Pain point 1

The publishing team has many functional modules with very different business contexts at each stage, making information alignment a major challenge.

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✅ Strategy 1

→ Organize and accumulate documents by functional module, dedicated initiative, and special requirement. → Tip: Create one dedicated Knowledge Group per Region. This works well for efficient information sharing and experience accumulation among regional Users, and also supports project teams that accumulate large volumes of publishing-stage materials. ✅ Strategy 2 → Connect with DingTalk IM scenarios → Files in DingTalk groups (including local Files) can be saved with one click to the corresponding Knowledge Base, ensuring material accumulation and quick search.

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✅ Strategy 3

→ Add quick-entry shortcuts to the navigation bar of dedicated groups so team members can easily access the Knowledge Base and build online habits.

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😵 Pain point 2

The team often needs multiple people or roles to fill in or collaborate on the same File at the same time. Previously, this could only be done by passing offline files back and forth.

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✅ Strategy

→ DingTalk Spreadsheet supports setting Permissions on a single tool sheet or specific Cells.

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Scenario 4 — Growth: Use Knowledge Groups to help new hires land smoothly and grow

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😵 Pain point

High team turnover and frequent temporary transfers mean new members are constantly joining projects.

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✅ Strategy

→ Use DingTalk Docs Knowledge Groups to centrally accumulate project milestones, the latest goals/OKRs, must-read onboarding guides, and more, helping new hires quickly understand project progress.

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🧀 Practice 2: How Romance of the Three Kingdoms: Strategy Edition uses DingTalk Knowledge Base for efficient collaboration

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🎯 R&D context

As a live-operations title, Romance of the Three Kingdoms: Strategy Edition periodically releases new in-game content, which requires strong R&D capabilities (planning + execution).

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🎯 R&D strategy

A multi-line parallel development model ensures orderly business delivery.

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🎯 R&D model requirements

Multi-line parallel development requires comprehensive planning, strong cross-functional coordination, and standardized process delivery — placing high demands on collaboration.

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Scenario 1: Knowledge Group accumulation — Each season, all functions collaborate on knowledge management through Knowledge Groups, ensuring smooth project planning and delivery

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😵 Pain point 1

Project information and materials had to be edited offline by the PM, sent to the relevant DingTalk group, edited by collaborators, and then consolidated and archived by the PM.

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✅ Strategy: Collaboration & process asset archiving

→ DingTalk Docs offers Multi-user collaboration, making collaboration more efficient and Progress sync more timely.

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✅ After optimization:

For reusable process assets, you can create general templates in DingTalk Docs to boost efficiency. After parties collaborate and Edit together, no manual consolidation or archiving is needed.

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😵 Pain point 2

Previously, materials for various functions and seasons were scattered across different teams and stored locally, increasing collaboration costs through fragmented and disorganized information.

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✅ Strategy 1: Functional dedicated Knowledge Bases

→ Each function builds and accumulates a dedicated Knowledge Base, paired with actual business lines for better accumulation and reuse.

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✅ Strategy 2: Season-specific Knowledge Bases

→ A Knowledge Base per season, covering: Planning Development plans Schedules for each function Process records and accumulation Final retrospective Packaged together as a complete game R&D journey, available for reuse by more new projects.

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Scenario 2: Standardize with templates — Use DingTalk’s preset templates, or turn well-designed documents into Templates, to boost reuse efficiency across projects

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😵 Pain point

It was hard for new projects to reuse experience and operating standards from mature projects, often requiring significant time to recreate adapted standard documents.

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✅ Strategy 1

→ Turn good personal documents into Templates for reuse — for example, the most-used “Multi-pipeline parallel development & operations” schedule template — so new projects can reuse proven approaches and improve efficiency.

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✅ Strategy 2

→ DingTalk Knowledge Base offers many public templates: personal weekly and monthly reports, plan sheets, and more — all easy and convenient to use.

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🧀 Rollout experience: How project teams quickly drove company-wide DingTalk adoption

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• Set up a dedicated project team and gain stakeholder alignment on the project plan.
• Run high-frequency roadshows in the early phase to brief every department in a short time.
• Assign an owner in each department and drive each step on schedule against six standard actions, with timely follow-up.
• Continuously collect frontline User feedback and requirements, and establish a communication mechanism with the DingTalk product Team to align on feature priorities.
• Internalize the materials and usage guides provided by DingTalk into a toolkit tailored for Lingxi Games.

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🧀 Join Lingxi Games!

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