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Every year, Double 11 is a major test for e-commerce merchants. It challenges not only their operational strategies for handling promotions, but also the collaboration efficiency within their teams. Internet e-commerce and new retail have always been among the most active organization types on DingTalk. By using DingTalk Docs and Quick Meeting, these teams improve document collaboration, meeting management, and knowledge management efficiency, helping them win the team collaboration efficiency battle during major sales events.

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01 | Start with a Knowledge Base

Preparation for a major sales event usually begins with creating chat groups. In addition to Department Chats, dedicated groups are created for promotional campaigns and plan development. Many documents and materials are then uploaded and sent in these groups. Here is a useful tip: before the promotion begins, create a Knowledge Base. Documents and materials in DingTalk groups can be saved to the DingTalk Docs Knowledge Base with one click. During saving, you can select the corresponding folder in the table of contents to store and manage files at the same time. Core Knowledge Base features: table of contents structure, manage permissions, save group files to the Knowledge Base with one click. View the attachment “Step 1: Start with a Knowledge Base.mp4” in DingTalk Docs.

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02 | Create a great campaign plan with DingTalk Docs

The planning team is arguably the most creative department in a company, often required to produce different types of content. When creating plans in DingTalk Docs, use the slash ”/” command to insert various elements that help present your campaign plan. Free document creation: slash commands, Mind Map, columns, and flowcharts to visualize your campaign plan.

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03 | Collaborate as a team, brainstorm ideas, and present plans with ease

Once the campaign plan is complete, the promotion, new media, customer service, and logistics departments need to discuss it together. Cross-team collaboration on documents, with real-time inline comments, allows teams to comment directly on product details and reach consensus on key points such as discounts, inventory, and campaign timing. After commenting, you can send DingTalk Chats directly to notify others to review the content, enabling efficient finalization of the campaign plan. Document collaboration with effortless presentation: inline comments, Presentation Mode instantly turns docs into slides, and presentation editing makes it easy to create reports. View the attachment “Step 3: Brainstorm and refine the plan.mp4” in DingTalk Docs.

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04 | Data collaboration and analysis: balance security and efficiency with real-time update notifications

During major sales events, the operations and promotion departments need to test and analyze conversion data for different products. This data must be kept confidential, and only authorized team members should be able to view it. The Lock Cell feature in Spreadsheet protects sensitive information while balancing security and efficiency. Spreadsheet data collaboration: lock cells to keep data secure and controllable; follow selected ranges to stay updated on the latest data activity in real time. View the attachment “Step 4: Product data analysis.mp4” in DingTalk Docs.

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05 | Use Quick Meeting for project meetings to run effective review sessions

After every major sales event, the team needs to review and discuss the results. Meetings are the most valuable collaboration scenario within a team. With Quick Meeting, teams can hold meetings with prepared agendas, full understanding, focused discussions, agreed conclusions, and follow-up tasks. Related content: https://docs.dingtalk.io/i/p/4oJRz0rYWdvgmLZMlPDmrWwBoMY4AGxd