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In the internet industry, launching a product requires coordination across multiple business units such as product, R&D, design, operations, testing, and marketing. DingTalk Docs helps teams collaborate efficiently across departments, advance project progress, and improve overall productivity. DingTalk Docs is an enterprise collaboration suite independently developed by DingTalk, a brand of Alibaba Group. It includes documents, spreadsheets, mind maps, team spaces, and more. Deeply integrated with DingTalk, it leverages organizational relationships to enable efficient collaboration among colleagues. Since its launch, DingTalk Docs has supported many internet companies with product development, technical R&D, campaign operations, knowledge management, and more, helping organizations boost collaboration efficiency.

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Product development

A new product may start from a creative spark or emerge from research into potential user needs. By analyzing target user needs, conducting co-creation research, and clarifying product direction, teams can then move forward into R&D. Every step in this process relies on the dedication of product managers. DingTalk Docs helps product managers oversee each critical milestone, enabling faster and higher-quality product delivery.

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Start with a creative spark

In the early product design stage, use DingTalk Mind to brainstorm together, spark ideas, and unleash creativity around a single concept.

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User research and requirements analysis

Next, identify target users and conduct in-depth co-creation research. After each session, remember to summarize and organize your research notes. The extensive template library in DingTalk Docs lets you do this quickly.Once your research document is complete, share it directly to a chat group with one click and start discussions with other project members. Through continuous research and analysis, abstract common product traits to find the right product direction.

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Writing the product proposal

After completing user research and co-creation and clarifying user needs, it’s time to write the product proposal. Open DingTalk Docs, choose a Product Requirements Document (PRD) template, and get started quickly.DingTalk Docs connects everything, allowing you to insert flowcharts, roadmaps, mind maps, images, tables, and more into your documents. Thanks to deep integration with DingTalk, you can also insert business cards, projects, to-dos, group chats, and other elements for fast collaboration.One DingTalk Docs file is all you need to write a proposal.

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Knowledge management

The Team space in DingTalk Docs is a professional and efficient enterprise knowledge management platform that helps you easily build a knowledge base. While efficiently organizing and accumulating organizational knowledge, it activates intellectual resources and provides enterprise-grade security controls.Supports content creation in multiple formats including documents, spreadsheets, and mind maps.Local documents can be imported into the team space with one click for unified management.Content is displayed in a tree structure, making it easy to continuously update, iterate, present, and read.Comprehensive permission and security management protects your organization’s knowledge assets.For knowledge management, just use the Team space in DingTalk Docs.

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Technical R&D

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Product requirements management

Once the product development cycle begins, the R&D team can use Spreadsheet for requirements management, clearly breaking down tasks by stage, owner, and deadline. With permission management, stakeholders can track development progress in real time, adjust the pace, and arrange work efficiently.

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Product launch and operations

Before a product launches, the operations team gets busy. Pre-launch buzz, promotion, and other activities are all essential, and a longer operations cycle needs to be planned to drive the launch. DingTalk Docs helps operations teams more flexibly create plans and proposals, manage project schedules, and conduct retrospectives, ensuring campaign quality and effectiveness.

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Pre-launch planning

DingTalk Docs offers a large library of campaign templates. Select one with one click to quickly start planning.Once the initial draft is ready, share it to the project group with one click and grant group members Edit Permission instantly. Everyone can immediately review the proposal, comment on questions, and collaborate efficiently within the document.

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Mid-stage project execution

Operations campaigns often involve multiple parties, with countless tasks both big and small. Fragmented tasks can pile up and become messy or overlooked.During project execution, use Spreadsheet to manage your project and efficiently coordinate progress.Break the project into specific tasks and assign each to an owner. Insert a to-do in the task name Cell to turn it into a DingTalk to-do, and track task progress through the to-do. The owner receives a to-do reminder in their DingTalk chat window, and DingTalk to-do notifications ensure no task is missed.

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Post-campaign retrospective

After the campaign ends, the operations team can create a DingTalk Docs document to summarize the campaign results and project takeaways. Add the document to the operations team’s Team space as a record of this campaign, available for team members to review anytime and reference for future campaigns.