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A funnel chart visualizes the data and conversion at each stage of a process. In marketing, sales management, and user behavior analysis, it surfaces stage-to-stage conversion rate clearly — making bottlenecks easy to find.

Add a funnel chart

In the upper-left, click Add chart. Pick Funnel chart.

Configure the funnel chart

Configure type/data and custom style: Data: pick source — table and data range. All data enables filters. Chart: pick a color theme. Funnel type: regular funnel or conversion funnel. Regular funnel doesn’t compute conversion or overall conversion. Conversion rate: ratio of one stage to the prior stage. Example: in the chart above, the bottom stage is 3 and the top stage is 10 — the end-to-end conversion is 3/10 ≈ 30.00%. Toggle roll up current and lower stages. When on, each stage aggregates its own data plus all lower stages. When off, each stage shows only its own data. Funnel stages: the stages shown in the chart. In an AI Table dashboard, funnel stages are generated from the selected field’s values — each stage shows that value and its data. Custom style: background color.

View funnel chart data

Anyone with read access can browse the funnel data. Hover over a stage — the count/value and conversion rate appear. Click a stage — open Data details to see the records behind it.

Manage the funnel chart

Hover over the chart — find the icon in the upper-right. Click for: configure, rename, copy, add to dashboard center, copy as image, export as image, delete. Drag the lower-right corner to resize. Drag the top to reposition.