About Ximalaya
Ximalaya is a popular online audio sharing platform dedicated to sharing human wisdom through sound, serving better lives through sound, and providing lifelong spiritual nourishment for the whole family. Today, Ximalaya has built a healthy, balanced, and dynamic ecosystem of content that fully covers everything from top-tier IPs to long-tail content. Its online audio services span rich content for users of all ages, from -1 to 100, accumulating 340 million audio items across 98 categories.
Ximalaya and DingTalk Docs
Ximalaya has driven the rise of the audio-powered “ear economy,” with 5.2 million active content creators in 2020. Embracing the philosophy that “everything has a voice,” Ximalaya uses sound to connect with and serve hundreds of millions of users. It launched Xiaoya, the first all-content smart AI speaker in China, ushering in a new era of communication powered by Voice Interaction. At the same time, Ximalaya is strengthening its smart ecosystem by expanding into hardware terminals such as automobiles, smart homes, smart speakers, and smart wearables, making sound and knowledge as accessible as water and electricity—available on demand. Throughout 2021, Ximalaya’s average monthly active users across all scenarios reached 268 million.Rapid business growth has led Ximalaya to continuously expand more than a dozen product lines, with its workforce growing nearly fourfold in just one year. Facing an increasingly large workload and a rapidly growing Team, Ximalaya chose DingTalk Docs and Knowledge Base as the Company’s collaboration and knowledge management tools. By introducing new ways of collaborative work to production, product, R&D, operations, and other Departments, Ximalaya has effectively boosted work efficiency.
Use DingTalk Docs to achieve efficient cross-department collaboration
😖 Pain points
From topic planning to operational promotion and final review, cross-department work and communication often fall out of sync, making project progress difficult.
💡 Value
Multiple Departments can consolidate information in a single Document, Share in real time, and communicate both ways—making it easy for every User on a project to access information promptly and collaborate seamlessly.
Use Knowledge Base to reduce employee learning, communication, and collaboration costs
😖 Pain points
Internal standards, files, and information are passed around through offline files and Mail forwarding, making it hard to Confirm the latest Version and inconvenient to Find. Employees can only learn about internal knowledge through endless back-and-forth questions—a low-efficiency, high-cost process.
💡 Value
Use Knowledge Base to centrally consolidate the Company’s knowledge assets with clear Content structure and easy Search. Record policies, processes, and professional knowledge in the Organization wiki so Employees can proactively look them up, reducing learning, communication, and collaboration costs.
01 | Plan content topics and make cross-department material collection simple and efficient
Vivian is a producer in Ximalaya’s innovative content production Department, primarily responsible for content topics in suspense and film & TV genres. She plans dozens of topics every year. Her daily work involves content planning, audio content production outsourcing, quality control, review and supervision, event project management, and summary reporting—all of which require multi-party communication and coordination. By using DingTalk Docs, Vivian ensures the efficiency and quality of her daily work.
Audio content production is one of Vivian’s most important tasks. Popular audio drama programs on the platform, such as “The Age of Awakening” and “Twilight,” are all led by her Department. From planning and production to launch, a content topic often requires cross-department Collaboration. IP selection, Subject content, audio materials, author information, copyright information, topic copywriting, and more all involve different Teams. By using DingTalk Docs to consolidate information from different Departments in a single Document, the early-stage audio content collection process becomes highly efficient. Previously, producing and launching an audio content topic typically took a week. With DingTalk Docs Collaboration, it now takes only 2 to 3 days.
Launching a content topic requires promotion. To reach more listeners, internal ad slot applications are needed. The Ximalaya app offers various Channel pages, banners, and Card promotion slots for content produced by different Teams. When operations colleagues apply for ad slots, they need to consolidate multiple sets of information, including the applying Department, topic Type, launch date, and sales targets. The Department managing the ad slots uses DingTalk Docs to enable collaborative work across the board. After gathering the information, they not only coordinate the content promotion schedule but also sync with operations colleagues on specific launch times and slot rollouts. With a single DingTalk Doc, efficient two-way Collaboration between cross-department Teams becomes a reality.
03 | Manage popular IP projects, consolidate project Content in Team space, and make review and access easy
Popular IP series planning is one of Ximalaya’s key content projects. Current online hits such as “High IQ Crime” and “Who Is the Murderer” are carefully produced IP content. Packaging a successful IP project involves Collaboration across multiple internal and external parties—copyright, business, marketing, operations, R&D, and more. As a producer and the project lead, Vivian uses DingTalk Docs Team space to Create Knowledge Bases for different IPs. Within the Team space, she consolidates Document materials, project progress, and Data reports by function, making it easy for project Users to view in real time and Share collaboratively.
04 | Build up weekly report summaries to help Team knowledge drive User growth
Vivian uses DingTalk Docs and Team space to consolidate weekly reports, monthly reports, and annual summaries and plans. Every Team User can also receive weekly and monthly reports from their manager, ensuring information alignment between supervisors and reports, clarifying business goals, and sharing problems and solutions encountered at work. New hires in the Department can quickly understand the business by reviewing summary Documents accumulated in the Team space, lowering the learning curve and accelerating Team integration.
About the customer
Ximalaya is a popular online audio sharing platform dedicated to sharing human wisdom through sound, serving better lives through sound, and providing lifelong spiritual nourishment for the whole family. Today, Ximalaya has built a healthy, balanced, and dynamic ecosystem of content that fully covers everything from top-tier IPs to long-tail content. Its online audio services span rich content for users of all ages, from -1 to 100, accumulating 340 million audio items across 98 categories.
Ximalaya has driven the rise of the audio-powered “ear economy,” with 5.2 million active content creators in 2020. Embracing the philosophy that “everything has a voice,” Ximalaya uses sound to connect with and serve hundreds of millions of users. It launched Xiaoya, the first all-content smart AI speaker in China, ushering in a new era of communication powered by Voice Interaction. At the same time, Ximalaya is strengthening its smart ecosystem by expanding into hardware terminals such as automobiles, smart homes, smart speakers, and smart wearables, making sound and knowledge as accessible as water and electricity—available on demand. Throughout 2021, Ximalaya’s average monthly active users across all scenarios reached 268 million.
Rapid business growth has led Ximalaya to continuously bring in more talent. Facing an increasingly large product and R&D pipeline and a rapidly growing Team, Ximalaya chose DingTalk Docs as the Company’s content creation platform. By introducing new collaborative work methods to product, R&D, operations, and other Departments, Ximalaya has effectively improved the production efficiency of content topics.
