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About the customer

  • Xianfeng Fruit Co., Ltd. is a customer in the fruit retail industry, headquartered in Hangzhou.
  • Founded in 1997, the Company has grown over 26 years into a global enterprise that integrates new retail, smart cold-chain logistics, and a supply chain B2B platform, and is one of China’s well-known fruit retail chains.
  • Xianfeng has always upheld its founding mission of “doing good through fruit,” building process-driven organizations to improve work efficiency, continuously creating value for customers, and making life better with fruit.

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Case highlights

  • Using knowledge accumulation and application to train store staff
  • Leveraging the Knowledge Base to bring the Company’s knowledge assets online
  • Each department uses Knowledge Groups to build department and corporate culture hubs
  • Pursuing both business digitalization and organizational digitalization

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Productivity scenario 1: Train store staff through knowledge accumulation and application

Store development at Xianfeng is an ongoing initiative. During the process, Xianfeng Fruit sets up new-store support teams. The process involves a wide range of materials such as store manager training, performance evaluation systems, and monthly regional training reports. DingTalk Docs provides a unified accumulation mechanism, so that even historical files can be quickly found through Search, boosting the reuse rate of company experience.
  • Employees use DingTalk Docs to sync project Progress.
  • Training materials and resources from past sessions are consolidated in one place.
  • Frontline warehouse employees use DingTalk Docs, DingTalk Spreadsheet, and other tools for statistics and Collaboration, such as tracking high-risk inventory.

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Productivity scenario 2: Use the Knowledge Base for accumulation and bring Xianfeng’s knowledge assets online

  • First, bring Files online. Based on Xianfeng Fruit’s Organization Structure and business scenarios, different Knowledge Base types and frameworks were created, and historical local Files were migrated to the Knowledge Base. The Company’s knowledge assets are no longer a “black box.”
  • Then quickly Configure Permissions based on the Organization Structure. Knowledge Base permission Settings support selection by Organization Structure. Xianfeng quickly applies permission management Settings to the populated Knowledge Base based on the Organization Structure.

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Productivity scenario 3: Each department builds a culture hub with Knowledge Groups, boosting employee belonging

The Home page of Xianfeng’s HR department Knowledge Group is organized into multiple sections, making it easy for Employees to Find the Content they need and stay informed about Company Activity and news.
  • Build a Knowledge Group for each department based on the Organization Structure. This forms department knowledge hubs and showcase sections, promoting information sharing and communication across departments.
  • Build a Company knowledge portal on the HR Knowledge Group Home page. Keep Employees up to date with Company Activity, provide a place for learning, and strengthen the sense of care for people.
All departments across the Company have now set up their own Knowledge Groups, forming distinctive showcase sections that better represent the Company and department cultures.

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Productivity scenario 4: Pursue both business digitalization and organizational digitalization

  • Xianfeng Fruit drives the digital transformation and upgrade of its business through a unified workspace, moving store management, training operations, procurement, and supply chain onto DingTalk to improve business flow efficiency.
  • With the DingTalk Knowledge Base for unified knowledge management and accumulation, knowledge is kept flowing.

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Case summary

Xianfeng Fruit’s digital transformation is still in progress. For the development and staff management of its many stores across the country, unified accumulation and online Collaboration on DingTalk Docs have greatly increased the reuse rate of store management experience. The creation of Knowledge Groups also helps spread corporate culture internally and enhances employees’ sense of belonging and well-being. After 26 years of growth, Xianfeng Fruit, as one of China’s well-known fruit retail chains, has step by step brought its business and knowledge assets onto DingTalk. Through the DingTalk platform, it uses digital technology to reshape production relationships, boost industry productivity, continuously create value for customers, and make life better with fruit.